Tusk Strategies Launches Transportation and Infrastructure Innovation Practice | Business
NEW YORK–(BUSINESS WIRE)–February 16, 2022–
Building on a decade of helping the world’s fastest growing companies solve major regulatory issues and secure state and local government operations, Tusk Strategies today announces the launch of a practice dedicated to transport and infrastructure. The new group will advise companies specializing in broadband, micro-mobility, electric vehicle, autonomous transport, cybersecurity, parking, vehicle-to-vehicle (V2V), vehicle-to-infrastructure (V2I), vehicle-to-pedestrian (V2P), first and last mile delivery, as well as other emerging forms of mobility.
The company appointed Henry Greenidge and Seth Webb, two of Tusk’s most seasoned transportation and local government veterans, to co-lead the new practice. The group will focus on mobility and digital infrastructure innovators, helping them remove regulatory barriers in multiple jurisdictions and leverage the incentives of the Infrastructure Investment and Jobs Act (IIJA). ) recently enacted.
The practice will conduct multi-faceted campaigns in all 50 states and include the execution of tailored strategies in all areas of public affairs and business development, including: public policy, grassroots advocacy, public relations, digital media, sales planning, supply vehicles and reseller partnerships. , thought leadership, etc.
“As the nation prepares for a massive influx of federal funds, local and state governments will finally have the money to upgrade America’s infrastructure. We strive to help innovators take their technological advancements to the next level and unlock new possibilities for our aging infrastructure,” said Greenridge. “ I’m excited to continue working on transportation solutions with this exciting new practice.
“Cities and states are now well positioned to address chronic issues such as connectivity, congestion, vehicle emissions, access and security through recent advances in digital infrastructure technology,” said Webb. “I am thrilled to co-lead this practice and continue the visionary work that has become synonymous with Tusk and the aggressive and successful campaigns we run.”
Together, Greenidge and Webb have decades of experience leading complex national and local campaigns for broadband, multimodal infrastructure, micromobility, electric vehicles, autonomous transportation, first and last mile delivery, the vehicle infrastructure to everything and other forms of emergence. mobility.
Beth DeFalco, a former journalist and transport communications expert, will also join the firm to lead the group’s communications, marketing and public relations efforts. The practice group will also include more than half a dozen strategists with significant industry experience and expertise.
Tusk Strategies has been advising some of the biggest names in transport and mobility since 2014 and has successfully run cross-disciplinary campaigns for dozens of the world’s top disruptors in technology, finance, mobility, healthcare and countless other sectors. Tusk helps innovators build their brands using thought leadership, generating earned media, and using creative advertising to gain market share while solving complex regulatory challenges.
Tusk Strategies was founded by venture capitalist, philanthropist and political strategist Bradley Tusk and is now led by co-CEOs Chris Coffey and Matt Yale.
“Tusk Strategies has established itself as the go-to company when it comes to helping enterprises deploy innovative infrastructure and mobility solutions in competitive environments,” said Yale.
“Our mobility experience with companies such as Uber, AT&T, Bird, Kodiak, Motivate, Nexar, Lacuna, Wapanda and others has been transformative in terms of increasing access and leveraging data for improve the digital infrastructure and the transport ecosystem”, Coffey added. “Seth and Henry have a long history in this space and are well positioned to help our clients achieve optimal results.”
- Henry L. Greenidge is a lawyer and government affairs professional with nearly two decades of policy advice, regulatory affairs and community engagement. His areas of expertise include sustainability, energy, broadband and autonomous transportation. In addition to his work in the mobility industry, Henry held positions in legal and government affairs during the Obama administration with the US Department of Transportation and the White House Office of Management and Budget. He has also held leadership positions in the New York City Department of Transportation and the New York City Mayor’s office. Henry has been recognized as an emerging leader in the field of transportation by New York University; member of NYC Power 100 in Transportation and 40 Under 40 Rising Star by City & State Magazine; and a Trailblazer by the New York Urban League. He was also a Fellow in Residence at New York University’s McSilver Institute for Poverty Policy and Research, where he lectured and explored the connection between race, poverty, and transportation.
- Seth Webb brings decades of experience helping businesses work with local government. For the past six years, he has led regulatory campaigns, business development and strategic partnerships for Tusk clients including Nexar, Lacuna, Unqork, Indigov and Eaze. Webb Prior to Tusk, he served as city manager of Killington Ski Resort in Vermont, where he led the planning and reconstruction of multimodal transportation after Tropical Storm Irene, and helped make Killington a four-star tourist destination. seasons. He previously worked as a director for Civic Entertainment Group (CEG) in New York, where he managed public engagement campaigns for national brands including CNN, A&E, The History Channel and I Love NY. Prior to CEG, Seth served as Special Assistant to the Governor of Illinois, managing statewide economic development programs, healthcare campaigns, and gubernatorial events.
- Beth DeFalco is a former Pulitzer Prize-winning journalist who also served as communications director and chief spokesperson for NYC Subway. She served as former Governor Cuomo’s director of communications for transportation, where she led press strategy for projects including the reconstruction of LaGuardia Airport and the opening of the Second Avenue subway. , the city’s first new metro line in more than 50 years. Beth brings deep experience in transportation and infrastructure, leading aggressive strategic media and marketing campaigns nationally and internationally.
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Jake Sporn, [email protected]
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
SECTOR KEYWORD: AUTOMOTIVE PROFESSIONAL SERVICES OTHER TRANSPORTATION PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATION TRANSPORTATION ALTERNATIVE VEHICLES/FUELS OTHER PROFESSIONAL SERVICES LOGISTICS/SUPPLY CHAIN MANAGEMENT
SOURCE: Tusk Strategies
Copyright BusinessWire 2022.
PUBLISHED: 02/16/2022 12:30 PM / DISK: 02/16/2022 12:32 PM
Copyright BusinessWire 2022.