Three scents to transport you mentally to another destination
The scent appeals to the senses most connected to memory in the brain.
Thanks to the sense of smell, we can be transported mentally to a place or to a distant time because there is a memory, conscious or not, connected to this note.
This means that we can get smart about the scents we wear, tailoring them to create a powerful, uplifting, or escapist feeling.
At a time when traveling can still seem risky, inhaling certain perfumes can transport us elsewhere, if only for a second.
Adriana Medina, Vice President Perfumer at Givaudan, one of the largest fragrance manufacturers, told Metro.co.uk: “I think the fragrance industry has played a key role throughout the pandemic.
“Many adapt their perfumes to the atmosphere they want to create.
“People associate different scents with different feelings and want to trigger them through the products they select. “
Because memories are so distinct and personal, what a perfume might evoke for one person may be radically different for another.
“Comfort can mean a variety of things to different people – from a feeling of escape to nostalgic memories. One person may find solace in the scent of musk because it may remind them of a warm embrace, while another may find a sense of security in the addictive scent of vanilla.
“It’s very personal and has a different meaning for everyone,” adds Adriana.
But some smells are more universal, like sunscreen, the odor of which often manifests itself in one way or another in summer beach scents.
While no one wants to smell pure sunscreen, putting that note in a more rounded scent inspired by coconut and seaside takes us emotionally to happy memories and a faraway destination.
Givaudan himself has studied the psychological and neuroscientific benefits of certain scents, developing what they call the MoodScentz guidelines, which affect how they now produce scents.
They aim to have a “positive” or “feel-good” effect for the scent wearer, as they have found that 75% of emotions are triggered by scent.
Obviously, shoppers are looking for joy in a bottle as well, as U.S. perfume sales increased 45% in the first quarter of 2021 from a year earlier, according to market research firm NPD Group. .
In the UK last year, sustainable fragrance brand Floral Street saw a 300% increase in web sales.
Fashion company website The Business of Fashion called the perfume a “star of the pandemic” in terms of what people were buying at its peak.
Adriana says: “Over the past year, many consumers wanted to escape reality and sought to be instantly transported by their scent, whether they wanted a vacation by the sea or in the air. mountain fresh. “
For herself, personally, Adriana turned to the one who transported her to “a beautiful garden”, making her feel “joy” from her candidacy, and another who evoked the atmosphere of Colombia, where she grew up.
She calls the experience an “olfactory expedition”.
Three recent fragrance launches could help you achieve this.
Maison Margiela Replica Autumn Vibes
Get it for £ 49 from Fenwick.
The Replica fragrance line is, quite literally, a nostalgic source of inspiration – because their bottles read “memory in a perfume”.
Their latest launch, Autumn Vibes, is unisex and aims to “transport you to a forest of towering trees”.
Blending notes of cedarwood, moss, balsam fir and pink pepper, this woody and spicy scent will make you feel like it’s still fall into the dull winter months.
Fanny Bal was the perfumer behind it. Speaking to Metro.co.uk, she said: “From the start I had an autumn forest walk in my mind.
“I was inspired by a moment of escape and contemplation in the undergrowth of a Canadian forest in early fall.
“The sound of the golden leaves of the season creaking under my feet carries me away. My senses awakened by the breath of fresh air and the wooded trail of hundred-year-old trees. A pure experience of being at one with nature. ‘
Aesop Karst, Miraceti and Erémia
Get one for £ 140 from Aesop.
Aesop recently launched a line of three fragrances – Karst, Miraceti and Erémia – each designed to evoke a different sense of place.
The first is aquatic, evoking images of the sea, while the second is similar to a forest, and the third takes you into a flowered and green garden.
French perfumer Barnabé Fillion tells us: “With Miraceti, Karst and Erémia, we begin a journey to discover worlds within worlds, from boat to shore, and beyond across a vast wasteland.
“The senses are enriched and the borders blur between known and unknown spaces.
“Each perfume has its own facet of space exploration. While creating this collection, several of these interstitial spaces came to my mind, but I never stayed focused on just one because it was important that it was not so geographic.
“However, a number of images came to mind as we explored the scents that provided a foundation on which to build.”
All Saints’ Day Concrete Rain
Get it for £ 49 at All Saints.
For those with a thirst for the city life, this mix of notes of silver rain, orchid and sultry musk could do the trick.
If there’s anything Londoners are familiar with, it’s the smell of rain and musk. It might not be the most attractive one can think of initially, New York perfumer Nathalie Benareau makes it enchanting and gender neutral.
She says: “In the city, when it rains, the air has a very peculiar smell, a mixture of metallic freshness, the warmth of concrete and electric power, the freshness and cleanliness of the rain.
“The intention of the olfactory notes was to take the wearer to a place of comfort while evoking a feeling of unconventional but confident power.
‘A contrasting place where the strength of concrete and its shades of gray mingle with the modernity of a dark purple velvet fabric.’
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